Why is it important to have women in key leadership roles, especially in technology? Having female leaders in positions of influence to serve as role models is not only critical to the career advancement of women, but stands to generate broader societal impacts on pay equity, changing workplace policies in ways that benefit both men and women, and attracting a more diverse workforce.
During an interview on Master Your Story podcast, I had the opportunity to speak with Catherine Connelly, SVP of Marketing and Co-Founder of The Meet Group. She has been a leader in technology since she was in high school.
Catherine is leading marketing and communications, across The Meet Group’s portfolio of social entertainment apps and livestreaming and creator economy solutions.As a passionate storyteller, Catherine leads strategic initiatives that engage audiences with The Meet Group’s mission – to meet the universal need for human connection. She is instrumental in growing apps like MeetMe and Tagged into two of the top 10 dating apps in the U.S, as measured by consumer spend and downloads and creating a platform that touches over 10 million monthly active users.
Catherine also co-founded myYearbook, creating what would eventually become The Meet Group, and leading brand strategy and performance marketing for The Meet Group through a series of mergers, acquisitions and rebrands. The Meet Group sold for $500 million in September 2020 and is now part of ParshipMeet.
Catherine also works closely with the Oasis Consortium and is a council member at Women In Dating; organizations that are working to reduce online toxicity, and bring safety and belonging into the digital dating and community space.
Catherine graduated from Georgetown University and holds an MBA from The Wharton School of the University of Pennsylvania. She was named the Ernst & Young Entrepreneur of the Year Award Winner for the Philadelphia Region in 2011. Catherine has been reported on extensively on CNBC, MTV, ABC News, Fox News, CosmoGIRL, BusinessWeek, the San Francisco Chronicle, and CBS.