Master Your Story and Live Your Passion

3 Steps to authentically being who you were meant to be with Sean McCool


The following is an excerpt provided to us by Sean McCool.

Insight #1 – Trust Deeply.

You were created for a purpose and a time such as this. You may not even know what that purpose is, or you might be in the midst of resisting it, but trust deeply that you are here on planet Earth for a reason. For me, that’s always been teaching. I used to line up my stuffed animals in 4th grade and teach them in order to learn my spelling words.

I believe many people have an inner knowing of their purpose but it’s been pressed down and hidden. Typically, it keeps showing up in little ways. It keeps trying to peek through. When you get that spark of recognition, trust it.

Sean McCool

In addition to trusting deeply in your purpose, trust deeply in your uniqueness. My guess is that you, like me, admire people who have the courage to stand out and be themselves. We rarely admire those that imitate others. In short, trust who you are and that thing you can’t shake, that thing you can’t not do.

Insight #2 – Behave Boldly.

Nothing will leave you feeling more inauthentic than pulling back from your truest self. Nothing will leave a bigger crater in your self-esteem than going halfway when you know you could’ve gone all in.

One of my favorite quotes is from the movie We Bought a Zoo is, “Sometimes all you really need is 20 seconds of insane courage.” Goethe too declared, boldness has power. So, let me ask you:

  •             Where or how could you be bold today?
  •             Do you need to have a tough conversation?
  •             Do you need to invest in advertising?
  •             Hire some help?

Chances are, you have a pretty good idea of a bold step to take (it’s that nagging task you keep setting aside to get to when you have more time, money, energy, courage, clarity, or whatever else you rationalize).

Whatever you need to do, do it. And when you do, follow through with boldness too. It’s just as important, perhaps more so, that we make a decision right as it is that we make the right decision (you might want to read this paragraph again – it’s really important).

Tip #3 – Give Generously.

If behaving boldly were the science of taking action, then giving generously would be the art of taking action. Some call it flow. Some call it being in the spirit. Others simply call it what I was meant to do all along.

So what, exactly, are you to be giving? Yourself and your gifts, your time and your attention, your money, your view of the world—in short, everything that makes you, you.


Because what the world needs more of is you. How do I know? Because if the world didn’t need you, you wouldn’t be here. If you can’t believe that for yourself, trust me and let me believe it until you discover it’s true for yourself.

When you trust deeply in who you were created to be, when you behave boldly based on that knowledge, however slight or intense at the time, and when you give generously out of who you are and all that you’ve received, then you will find that peace that passes all understanding. You’ll find it precisely because you will be the embodiment of the purpose for which you were created. You’ll find it because you are it.


Sean McCool is an award-winning writer, published author, speaker, and life coach to the world’s greatest clients. He specializes in working with entrepreneurs who have the audacity to believe they can daily walk with wisdom, wealth, and courage in every area of life. You can learn more about Sean at

We are thrilled to have Sean on this week’s #MasterYourStory podcast.  Sean, thank you for spending some time with us.  We look forward to having you back soon.

3 Steps to Take to Get Out Of Your Own Way

Watch Out for the Blindspots

Ever find yourself walking around wondering why you keep ending up in the same place? Taking that trip around Mt. Sinai for the 40th time? Well that more than likely means you are repeating a mistake over and over again and you can not even see it. What is it? Its your “Blindspot”. Want to know a secret? We all have them. Yup, me, you and every human too. So how do you evolve past it. Here are three quick first steps.

First, seek help in identifying your blindspot. You can’t see it but others around you can. So take the time to ask and really listen to what others are telling you. It might be hard to hear but remain optimistic.

Failure happens. Its a part of learning. Wash that fear away long enough to learn from a mistake. Or as our Optimize coach, Brian Johnson says, it is a “mis-TAKE” just get up and start over but learn from it.

Third, on average an adult makes roughly 35,000 decisions a day. No wonder we stall out sometimes. Systematizing your processes takes decision-making out of the process, leaving more mental room for bigger and better thinking.

For more tips on how to get out of your own way and start climbing Mt. Sinai instead of circling it, check out for more info and sign up for a coaching session.

Positive Mindset Leads to a Positive Life

David Cook Speaks with Host Kim Plyler on Their Optimize Coach Journey

Join me today as I speak with my #Swimbuddy David Cook.  David and I are going through Brian Johnson’s Optimize Coach Training Certificate Program.  I met David through this program and we’ve been working on our training for almost a year now.   As graduation approaches (Dec 5-9) we took a moment to discuss the program and the power that is in all of us.  Its the power of a positive mindset.

In the program we reviewed hundreds of positive psychology and self help books.  One that sticks out is “MindSet” by Carol Dweck, Ph.D. Dweck is a Stanford Professor and one of the world’s leading authorities on the science of motivation. She tells us that our “mindset”—how we see the world—determines a *huge* part of our overall happiness and well-being and achievement. In this podcast David and I explore the importance of a growth mindset compared to a fixed mindset.  We hope you will see the difference and make the switch.

The Optimize Coach program offers a lot of educational opportunities.  Having access to other people from all around the world and to be going through this program with them has been amazing.  If you get a chance check out Brian Johnson’s site.  Over 10 years ago I got connected to Brian’s program called “Philosopher’s Notes” and I’ve been studying with him ever since.  Keep you ears and eyes out for more about the Optimize Coach program.  I will be in Los Angeles soon and can’t wait to meet all the other Optimize coaches.   Until then I hope you’ll enjoy today’s show and my dear #SwimBuddy David Cook.