Exploring Your Story Perspective to Enhance Relationships

Interview with Sweetie Berry


A person’s perspective will either limit or enhance your ability to be powerful with your story. If we desire to have a powerful story it is important to be aware of what the intent of the story is.  Each story may have details that trigger, excite, or enhance the outcome or they may simply derail the listener emotionally so that the story is not heard.

Professional speakers must learn to speak to audiences with varying levels of engagement.  At times a speaker may be teaching a broad concept or motivating a crowd where the concept of a story and its outcome is shared.  At other times the speaker may be in an intimate, months long immersion group where more specific details of an experience may be shared for a different purpose.  The level of relationships with one’s audience helps identify the crafting of the story. Just as you wouldn’t tell a five year old the minute details of making dinner, you wouldn’t tell a chef that we’re simply having “mac and cheese” for the chef would want the minute details of ingredients and preparation desired.

Mastering your story involves maturing your ability to appropriately define what details of the outcome arc your audience needs in order to end the story at the same place.  It requires you to be able to separate yourself from your story and see the story as a tool, not just the retelling of a personal or professional experience. Sharing a story must have purpose and meaning for your audience, and that purpose may go off the rails if details take the listener away from hearing your story to reliving some story of their own. Words must be considered and the visual pictures measured so that they do not distract the listener from the purpose of the speech or keynote.

Getting Past Your Fear to Live Your Story

Interview with Megan Crume


I learned that courage was not the absence of fear, but the triumph over it – Nelson Mandela

In this week’s Master Your Story podcast we speak with Megan Crume.  Megan has overcome many fearful struggles in her life and is now an entrepreneur who owns her own mobile ice-cream business.  Join us as we discuss how Megan faced those fears applied proven processes and became successful.

Fear can be a roadblock to finding your story.  In chapter 13 of Master Your Story, It Matterswe take an in-depth look into ways to over come your fears.  What you can accomplish in life, what you are capable of, depends on your ability to overcome fear.  In the book we look into the following process to overcome fear:

Phase One: Acceptance.  Take the time to really accept the fact that fear is always going to be there.  It won’t go away.

Phase Two: Feel the fear.  Most people think if they ignore the feelings it will go away.  It doesn’t. It merely sinks deeper into you and the next time it comes up again its harder to face.

Phase Three: Identify it and turn it into courage. Look at your life.  You’re day-to-day activities.  How and when do you feel fear?  Use those smaller times to turn the fear into courage.

Phase Four: Face it and move through it.  The next time you have a fear sneak up, imagine yourself turning around, standing strong in your self and facing that scary thing head on.  Practice in your thoughts.  Imagine your self facing it.

Phase Five: Practice, practice, and more practice.  Through practice things seem less dramatic and easier to handle.  Give it a try.

For more in-depth understanding of dealing with your fears to find your story, sign up for our email list.  Its easy just click over there in the right column here on the site and send us your email address.  The book is coming out very soon and we will make sure you are one of the first to know about it.  Or if you can’t wait contact us via this page and we can get you on your path to #MasterYourStory.

The Importance of Knowing Your Audience

A Conversation with Screenplay Writer Matthew Alan Siess


A segment from Chapter 5 of Master Your Story

When you’re talking to a five-year-old about going to the dentist, the conversation would be about defining what each part of the dentist office is, who the assistant is, who the dentist is, what the machinery looks like. You would be describing the tools that they would use, and many of the things that they would need to know to be comfortable when they arrive at the dental office. You would not be speaking of the gas, or the shots, nor the painful things that a dentist office would be to a five-year-old going for the first time. Preparation is an important part of going to the dentist.

Audience preparation would be the same. They do not need to understand, as a brand new salesperson or a brand new person, how long a labor’s going to be, how long it’s going to be before they make a million dollars. That’s not going to solve their problem, nor is it going to encourage or empower them to take one single next step.

However, if you can paint the picture that allows them where they are to have an answer, to have encouragement, to have empowerment, to have a process, to have a how-to, then you’ve truly given the maturity of the audience hope, that they can enact change in their lives and others. If you skip three to five steps and start talking past things they’ve ever experienced, or can reach to envision, you have just taken them to a place of perhaps pain, or shame, or less than, or inability to be enough. You can see these powerful emotions would have effect on how the audience receives what you had to say.

This is something most speakers and storytellers, in the beginning, do not consider, or they are worried about how they look, how the story sounds, if they’re dressed well, and if the audience will even show up. The professional story is exactly that. It’s a prepared story with intent, with an outcome to deliver with absolute professionalism.