Exploring your story is a cyclical process that unlocks chapters in your life. It takes you to your early formational years where you learned from those who were around you. Your foundational core is developed at an early age. It becomes the touchstone that you need to tie back to when unlocking your story.
Understanding that core foundation and knowing what strength you pull from it, is vital to mastering your story and helping others. We all face challenges in life. We all need to walk through changes. We are guided by our internal spirit. That internal spirit, which for purposes of this podcast, we will call God, guides us through difficult times.
Change is. It is not good nor bad, it just is. It is constant. We all encounter it every day. Our story and what we bring to the constant change is what matters. It is important to reach into your core foundation to create a place of hope, understanding and compassion while navigating change.
In this week’s episode we speak with the Reverend Tony Pompa, Dean and Rector of the Cathedral Church of the Nativity in Bethlehem, PA. He shares his foundational story and discusses how it is a guiding force during times of change, times of counsel and how it gives hope to people in need.
Each of us has a unique story. The keys to a successful story, campaign, or speech comes from the authenticity of its author. In this week’s podcast we discover key elements to making a story resonate with the audience. Our guest is John Rowley, CEO Counterpoint Messaging, a crisis and political communications consulting firm based in Nashville, Tennessee. Rowley has worked in radio as a public affairs director, disc jockey and reporter. He’s developed more than 400 political campaigns and has been a political correspondent on FOX, CNBC, CNN and other “talking Head” news networks.
John Rowley, CEO Counterpoint Messaging
In our interview Rowley discusses the importance of working with the candidates authentic elements. Its critical because, by some estimates, you only have seven seconds to make a first impression. Your story and its graphical branding are the frontline introduction to the effort. The branding should convey trustworthiness and be easy to understand. That first view of your story’s brand will illustrate what the author represents. It needs to convey authenticity which then builds trust. If it doesn’t you will lose before you even start.
Listen as Rowley shares first hand experience of being on air, coaching a political candidate, and what to do when facing a crisis.