As part of our look into candidates for congressional seats in 2018, we are please to share this podcast interview featuring Susan Wild. Susan is running for PA District 7’s Congressional seat. She provided the following blog post. Please take a moment and get to know Susan.
Each of us has a unique story. The keys to a successful story, campaign, or speech comes from the authenticity of its author. In this week’s podcast we discover key elements to making a story resonate with the audience. Our guest is John Rowley, CEO Counterpoint Messaging, a crisis and political communications consulting firm based in Nashville, Tennessee. Rowley has worked in radio as a public affairs director, disc jockey and reporter. He’s developed more than 400 political campaigns and has been a political correspondent on FOX, CNBC, CNN and other “talking Head” news networks.
In our interview Rowley discusses the importance of working with the candidates authentic elements. Its critical because, by some estimates, you only have seven seconds to make a first impression. Your story and its graphical branding are the frontline introduction to the effort. The branding should convey trustworthiness and be easy to understand. That first view of your story’s brand will illustrate what the author represents. It needs to convey authenticity which then builds trust. If it doesn’t you will lose before you even start.
Listen as Rowley shares first hand experience of being on air, coaching a political candidate, and what to do when facing a crisis.
Too many times we get caught up in all the information coming at us. The information revolution, while in its essence has improved humanity by giving more
access to improve our knowledge base, it can be extremely hard to really hear and understand impactful stories. You need to speak from the heart and be heard.
Our Goal with Master Your Story It Matters is to help you develop, hear and transition your life through impactful stories. Stories that help you see things in a way that makes your path in life clearer, or to help you through a trying time. This week I had the pleasure to talk with author Mike Schlossberg. Mike is known to many in Pennsylvania’s Lehigh Valley as their State Representative, championing early childhood education, LGBT equality and women’s health. Others know him as the author of Tweets and Consequences, a discussion of 60 social media disasters in politics and how they could have been avoided.
Mike shares with us some insight into creating his new book. In his newest work, due for release in the first half of 2018, Mike uses fiction in a young adult, sci-fi adventure to tackle a subject close to his heart – mental health and living with depression.
Take a moment and listen to the podcast below.