Communication Stories Behind Going Public

A behind the scenes reminder to communication pros on how to take a company public

The success after the story was built, told and sold. Members at opening bell on going public day.

If you handle public relations for a company that’s about to go public, your work together is about to become pretty intense.

Communications by publicly traded companies can be subject to amazingly intense scrutiny. In addition to having to worry now about regulators, lawyers, and disclosure rules, you also have another entirely new audience watching everything you say: Investors, and the media who speak to them. And that means your communications can have a huge impact on the value of the company.

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