5 Day Social Media Mirror Checkup

What Story Does Your Online Presence Tell

Are you ready to discover a way to improve your business presence, performance and find ability in just 5 days?  An email driven 5 day course. Move at your own pace. Simple steps to do each day. A follow up opportunity for next steps. We believe that your online story is just as important as how you are seen and heard in person. This course is a checkup to solidify and align your online messages.

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Is Your Presence Solid? 5 Day Social Media Mirror Checkup

Wild For Congress: an Interview with Susan Wild

Guest blog by Wild For Congress

As part of our look into candidates for congressional seats in 2018, we are please to share this podcast interview featuring Susan Wild.   Susan is running for PA District 7’s Congressional seat. She provided the following blog post.  Please take a moment and get to know Susan.

      The deck has been stacked against the American middle class and working poor for far too long. Wages have been stagnant for decades; health care costs continue to skyrocket; and good-paying jobs are getting outsourced or automated by multinational corporations paying little to no taxes. Meanwhile, the only answer from the Republican Congress is to cut taxes for their billionaire donors in the dark of night. 
      Washington’s problems are complex and the 7th simply deserves a representative who will take them head on — someone who will fight for the middle class, fight to ensure working families aren’t left behind, and fight to bring economic relief to young Americans drowning in debt. This is exactly what I’ll do in Washington, and it’s why I’m the best candidate for the job; I’ll face these challenges head on and will never stop fighting for you and your family.
      The people of the 7th District are decent, fair, honest and hard working Americans who want to elect a representative who reflects these fundamental values. They want a representative who will bring us together, not tear us apart.
      They want a representative who not only knows how to identify the problems we face, but also a representative who can work in Washington, D.C.’s fractured and highly partisan climate to achieve solutions that generate bipartisan support.
      The people of the 7th District have a right to demand that their representative in the U.S. Congress listen to their concerns, give them honest information about policy solutions and votes in the best interests of the people of the 15th District.
      I will be that representative.

Counterpoint Your Message and Build on Familiar Ground

"Form and Function Should Be One, Joined in a Spiritual Union" - Frank Lloyd Wright

Each of us has a unique story. The keys to a successful story, campaign, or speech comes from the authenticity of its author. In this week’s podcast we discover key elements to making a story resonate with the audience. Our guest is John Rowley, CEO Counterpoint Messaging, a crisis and political communications consulting firm based in Nashville, Tennessee. Rowley has worked in radio as a public affairs director, disc jockey and reporter. He’s developed more than 400 political campaigns and has been a political correspondent on FOX, CNBC, CNN and other “talking Head” news networks.

John Rowley, CEO Counterpoint Messaging

In our interview Rowley discusses the importance of working with the candidates authentic elements. Its critical because, by some estimates, you only have seven seconds to make a first impression. Your story and its graphical branding are the frontline introduction to the effort. The branding should convey trustworthiness and be easy to understand. That first view of your story’s brand will illustrate what the author represents. It needs to convey authenticity which then builds trust. If it doesn’t you will lose before you even start.

Listen as Rowley shares first hand experience of being on air, coaching a political candidate, and what to do when facing a crisis.